Google, Sr. Staff UX Design Manager
September 2022 - Present
Currently leading and growing a global UX team within Google Ads, while also supporting Ads Security.
Driving design strategy, operational rigor and goal setting that is customer centric for the largestsegment of advertisers and agencies.
Leading design for a 0-1 Enterprise level product that focuses on the highest international media buyers.
Transforming how the team works with the cross functional partnership in order to increase team’s influence, delivery and final outcomes.
Facebook, Sr. Product Design Manager
July 2019 - 2022
Scaled the team from 1-9 Product Designers, plus grew Managers to support increased new team scope for Legal & Compliance.
Expanded the People Safely product space into the future of Safety mass communications tools by relaunching Safety Center, serving all of Facebook Global Security and over 5 thousand external companies.
Safety Center impacted peoples safety during Riots on the U.S. Capitol, by sending out a safety alert message to 999 of Facebookers, achieving 97% read rate. During Texas Winter Storm 5,068 people were messaged via Safety Center, with the response rate of 99.9%.
Taken on additional scope to manage a Legal Operations design team.
Leading design & research strategy to inform roadmap planning for Facebook’s Safety, Facilities and Transportation partners.
Led vision work for the new hybrid and distributed workforce for when FB returns to the office.
Actively leading culture building activities for Lunch & Learn series & Storytelling.
Yelp, Product Design Manager
August 2018 - July 2019
Built and scaled a Consumer Product Design team to 13, while leading the efforts to create a new design system.
Led core consumer experiences, while growing the design team to systematically redesign and personalize Yelp.
Defined search UX team’s strategy through improving core search experiences on the web/mobile products reaching a combined 200mil unique monthly visitors.
Empowered a team to lead journey mapping to inform long-term strategy for company-wide personalization initiatives.
Led research strategy and roadmap planning to redesign Yelp from 0-1, without dipping engagement or sponsored content revenue.
LogMeIn, Product Design Director
July 2016 - August 2018
Managed twelve product designers and researchers.
Lead GoToWebinar UX team to define design strategy and inform user experiences with data.
Inspired a team of designers to create company's new design language that improved outcomes for customers: http://www.mydesignmuse.com.
Worked closely with product managers and developers to design and build mobile first products that scale.
Designed a presentation creation app called Magnetic for both iOS and Android – an experiemental native product for the org.
Designed a voice analytics product called Insights for both desktop and mobile to stay ahead of the curve in the machine learning space, while delivering a new offering for GoToMeeting customers.
Yahoo! Sr. Experience Designer
October 2013 - July 2016
Redesigned the Yahoo! app for iOS and Android, achieving a 4 star rating in both Google Play and the App Store at launch.
Worked closely with product, engineering, and user research to launch experimental features that produced a 10% daily visit increase and user retention.
Joined the Smart Contacts app to work on the Android platform exclusively. Improved its visual language and designing unique features for call blocking, smart edit, and incoming calls from businesses or friends, while improving partner integration with Verizon and Sprint for business listings.
Led the design on the digital magazines initiative for Yahoo! Beauty, Travel, Health, and Style. Explored a new visual language across network sites, while re-thinking content experiences for the most monetized templates.
Worked closely with industry's leading editorial staff: Joe Zee, Bobby Brown, and Paula Froelich. Brainstormed and wireframed new UX patterns to enhance user facing tools.
Worked with product and engineering leads to define, iterate, and redesign project goals
and feature sets for a new community app.
Hearst Digital, Creative Director
June 2008 - June 2013
Built a strong team of designers that drove successful launches of projects and site redesigns under tight deadlines.
Managed two front end engineers for the duration of a year.
Provided art direction and hands on design for more than a dozen sites on a daily basis.
Restructured the design department, by hiring new talent and rearranging roles and responsibilities of the current staff.
Art directed full site redesigns of Cosmopolitan.com, MarieClaire.com, and PopularMechanics.com.
Assisted in assembling an IA department while creating wireframes for Cosmopolitan.com, Goodhousekeeping.com, and TheSurvivorsClub.org.
Actively involved in redefining agile prototyping methods with designers, project managers, producers, and business analysts.
Initiated and defined interactive tools that have proven to be profitable and successful from both an editorial and a sales perspective.
Created wireframes and site maps for full site redesigns and responsive tools.
Worked closely with an executive director, BA, sales and editorial to help define business and user requirements.
Actively involved in app pitches, design, and concepting.
Rodale Interactive, Art Director
January 2006 - June 2008
Responsible in guiding an assembly of an interactive department from hiring talent to defining project plans.
Art Directed the redesign of company’s top performing editorial sites such as prevention.com, runnersworld.com, menshealth.com, and bicycling.com.
Lead a group of designers and freelancers from project’s assignment to completion.
Worked closely with a Creative Director and an IA team on strategic development of editorial content.
Involved in continued advancement of interactive tools while establishing distinct brand presence for Organic Gardening, Prevention, and Women’s Health.
Draft Digital, Sr. Designer
June 2005 - January 2006
Responsible for leading a group of junior designers, developers and production.
Worked closely with a Creative Director on strategic planning for future CA campaigns and new business pitches.
Art Directed the re-branding of online initiative for a global account – Computer Associates.
Brand work consisted of rich media banners, micro sites, emails and flash product demos.
Presented online deliverables to clients, under tight deadlines.
Created a Computer Associates brand book, along with supporting marketing CDs.
iVillage.com, Sr. Designer
June 2000 - June 2005
Lead designer on advertising projects for brands such as L’Oreal, Kleenex, Dasani, Sony, Volvo and Colgate.
Responsible for brainstorming projects from inception to completion.
Created layouts, ad units, promotional newsletters and eyeblasters to generate traffic
Worked under strict deadlines to achieve a successful campaign.
Launched a large scale ad campaign for Dasani water to generate new brand awareness and and establish a trusting presence online.
Education
School of Visual Arts 1996-2000
BFA in Computer Arts / 3D Animation
Computer Skills
Sketch, Adobe CC Suite, Omnigraffle, Keynote, Microsoft Excel, Power Point and Word; working knowledge of HTML/CSS and experience working with software, app developers and various content management systems.
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