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vicky prazdnik
  • All Work
  • About
  • Resume

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Role
Product Design Manager

Team
2 Product designers + 2 Researchers + 1 PM + 1 Illustrator + 1 Content Designer + 6 Engineers

Project objective
Relaunch Safety Center with an expanded vision and offering to its internal and external customers, while also rebranding it.

Yelp redesign + design system

Role
Product Design Manager

Team
3 Product designers + 1 Researcher + 2 PM + 3 Illustrators

Project objective
Redesign Yelp, while creating a design system that scales across Consumer, Business and Marketplace teams.

Research method
Conducted 1:1 user sessions remote and in person. Collected survey data for product perception.

GoToWebinar relaunch

Role
Product Design Director

Team
4 Product designers + 3 Researchers + 1 PM + 12 Engineers


Project objective
Relaunch GoToWebinar, while creating a design system that scales across all GoTo products.

Magnetic

Lead product designer on a native presentation app called Magnetic.

(The 30 second sketch seen here led to an app concept I'm are still refining today. )

Magnetic was created to simplify the creation of any kind of slide presentation. Features include: custom layouts, charts, tables, polls, text editing and app theming.

It's currently in beta for both Android and iOS tablets. 

Magnetic also inspired me to start a style guide for our division, called Design Muse: http://www.mydesignmuse.com/

Smart contacts app

Lead ui/ux of a "Smart Contacts" app of new features, exclusively for android devices. Unique features included incoming call management of call blocking, audio and video playing along with extensive privacy settings.

Incoming call feature also included birthday reminders, local weather, upcoming calendar events, call history, flight info, latest social news from the caller and business highlights.

 

Yahoo! travel

Lead experience designer on the new venture for Yahoo! Travel site. 

Pitched new interaction patterns, created wire frames, low fidelity prototypes and lead the design efforts on the daily basis.

www.yahoo.com/travel

www.yahoo.com/travel/travel-guide/hong-kong

 

Yahoo! news app and magazines

My latest Yahoo! News app work, explorations, wires and magazine pitches. Lead design on interaction and ux for both iOS and Android.

Y! App download

 

Roadandtrack.com–responsive design

roadandtrack.com

Art directed and led the design of the first responsive design site for Hearst Digital Media — roadandtrack.com. Actively involved in UX and site architecture.

Honors collected: 

Medal finalist in Society of Publication Designers for the redesign of the site.

 Webby finalist for site navigation and car enthusiast site design.

 

Theatlanticwire.com - redesign

Worked closely with an award winning editorial staff, product managers and developers to come up with an adaptive approach to redesigning TheAtlanticWire.com.

Created style tiles to guide the redesign direction and rebranding of The Atlantic Wire.

Esquire.com

Worked as a CD on redesigning the Esquire.com brand online along with introducing responsive tools.

Advance digital

Advance Digital Media is affiliated with the Conde Nast family. ADM is an accomplished local news media company with a Pulitzer in journalism.

Currently redesigning the ADM media sites, while pitching app ideas to local affiliates.

Collaborated closely with Tom Gebauer on the recent premium news app for the tablet audience. 

 

www.marieclaire.com

marieclaire.com

Provided daily creative direction for the MarieClaire.com brand.

Goodhousekeeping.com redesign

goodhousekeeping.com

Redesigned and re-branded the GoodHousekeeping.com. Created mood boards, worked closely with the print team to introduce the brand to a younger demographic online. Designed interactive health tools and participated in user testings.

Honors:

Min award for Good Housekeeping product reviews online. 

Vibe

Digital magazine app concepts

Lead designer/CD on a digital magazine iPad app. It was pitched to several high end clients that were interested in Hearst's content and preferred the presentation of a premium magazine display.

Facebook

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Yelp redesign + design system

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GoToWebinar relaunch

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Magnetic

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Smart contacts app

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Yahoo! travel

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Yahoo! news app and magazines

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Roadandtrack.com–responsive design

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Theatlanticwire.com - redesign

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Esquire.com

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Advance digital

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www.marieclaire.com

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Goodhousekeeping.com redesign

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Vibe

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Digital magazine app concepts

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